02 The Shift
Technologies evolve faster than people.
Yet, people expect the same from companies as they expect from technologies. This has created a gap in what people expect and how companies deliver. Some see this gap as a threat. But at Eden, we see this gap as a chance to excel.
The Key Word
To excel, you have to change how you engage customers, and how you deliver to them. How is the key word here. And how is about marketing operations.
Marketing operations is about how you organise your people. How you personalise messaging. How you automate your activities. And how you keep up pace with the technologies and make your people more agile. How is our field of expertise. It means that we bridge the gap. We call it Experience for a Change.
Treat customers as human beings. Make your messaging timely. Helpful. And personal. That's the shift."Benjamin Borch CEO & Partner